Joe Brokka

Hi, I'm Joe Brokka.

Product designer and design strategist with deep roots in AI and big data.

Working with top-shelf brands since 2013

Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand

Strategic Services

A peek at the ways I help development teams move the conversation forward

Career Chapters

My career has unfolded in three distinct chapters, each one positioned at the leading edge of a major shift in technology.

1: The Mobile Era

I cut my teeth in the industry designing first-generation mobile applications for top-tier consumer brands, shipping launch products, and then refining them through hands-on customer research and usability studies. This is where I learned that great mobile design is equal parts craft, behavior, and relentless iteration.

Target app featured in an Apple Keynote
Target App Featured in Apple Keynote

2: The Big Data Era

Building a design language for data people has specific optimizations that many designers can't fathom. After minting these design principles I went deep on metrics as a vehicle for communication, not just a decoration but an answer to the question “How might we go beyond seeing and understanding the data to discovering actionable insights?”

Tableau Design Language System, 2016
Tableau Design Language System 2016

3: The AI Era

Combining mobile fluency and data depth with intelligent systems. In 2019, I formed an early vision for what we now call agentic AI in data analytics. Since then, I've worked with the semantic layer engine at Transform, learned about LLM model management at DataRobot, and most recently built three generations of an analyst-in-the-loop, agentic platform engine at Cimba.ai.

Cimba.ai agentic analytics platform
Cimba.ai Agentic Analytics Platform

Case Studies

Selected work that shows how I partner with teams to bring product visions to life.